‘Work-It Wednesdays’ shoeshine activation at Collins Square, Docklands

Fortis Green’s ‘Work It Wednesday’ shoeshine activation at Collins Square offered the corporate residents of one of Australia’s largest commercial developments the perfect mid week pick-me-up.

With a building that covers a full Collins Street city block, the Collins Square Marketing department utilised our premium shoe shine service to draw foot traffic into the newly opened atrium section of their development. Working in conjunction with Collins Square retail tenants Men’s Biz and Hightail Bar, customers could walk into the atrium for a full men’s makeover .