For the 2019 Melbourne Cup Carnival, we worked for the first time with the Events Team at MECCA Brands to introduce a luxury shoeshine activation into their ‘Beauty Relief’ bar within the exclusive Lexus Marquee.

During the four day Spring Racing Season, the three storey, purpose built Lexus pavilion was a drawcard within the exclusive ‘Birdcage’ at the Flemington racecourse.

For invitees and celebrities, the MECCA Cosmetics team offered a space to pop in for makeup and hair touch-ups, fragrance consults and shoe shining for their stylish male visitors.