Fortis Green X MJ Bale

In 2009 M.J. Bale founder Matt Jensen had an idea to create a totally unique Australian menswear brand that revolved around quality of product and quality of in-store experience. Now with over 50 stores across Australia & New Zealand, the M.J. Bale brand has become synonymous with classic men's style. 

To celebrate the launch of the brand's Highpoint store, special guests and shoppers alike were welcome on the day to relax with a coffee and receive a complimentary shoeshine in one of our two matching traditional shoeshine chairs. 

M.J. Bale store launch at Highpoint Shopping Centre

Fortis Green X Optus 'Yes' forum

On Wednesday 1st November Fortis Green provided shoe shining services on the Melbourne leg of the Optus 'Yes' Forum - an event for approximately 150 guests at the Melbourne Convention and Exhibition Centre.

Hosted by Optus, this series of national presentations allowed attendees to gain insights from business leaders and discover the latest in IT solutions. The keynote speaker was Steve Sammartino, one of Australia's most respected futurists and business technologists.

The Fortis Green shoeshine team were on hand with our twin shoeshine chairs providing complimentary shines between presentations. Most guests took advantage of our shoe shining activation with well over 60% of the total attendees utilising our luxury service.

Having our two identical shoeshine chairs working side by side allowed for our staff to shine the footwear of a larger number of patrons within the relatively short times between presentations as well as some great networking opportunities with business cards being swapped from chair to chair during the shines. 

Optus 'Yes' Forum Melbourne - Melbourne Convention and Exhibition Centre